Posted on December 14, 2018
Worldwide the number of crowdfunding campaigns keeps growing.
Social media can help you drive traffic to your website and make sure your campaign gets noticed.
These 6 tips help you to boost your campaign:
1. Choose the right platform
For crowdfunding marketing, we prefer quality over quantity. Of course, you want to share your message with a big audience. You also need to figure out where you can reach your target group best.
For most campaigns, Twitter, YouTube and Facebook prove to be effective. They give you access to an (almost) unlimited group of potential supporters.
While you focus on Twitter and Facebook, don’t forget the other platforms. Try to claim all top social networks with your campaign name. That makes it easier to add other platforms to your strategy, whenever you think is the right time.
If building up an audience goes (too) slow, you can choose to use Facebook Ads. With Facebook Ads you reach a bigger audience to create awareness. It is a small financial investment, but you will definitely get good results.
2. Complete profiles
When you have chosen your focus platforms, make sure you complete your profiles. With a fully filled profile your page looks better. People can find all relevant information easily. It looks reliable.
To support your story, use high quality photos and a branded cover/header photo.
Another important tip: use the same one across all channels. This starts to create brand recognition, as the pros call it.
3. Landing page
You use social media to get traffic to your website.
Your visitors will first arrive on your website home page or linked page. Make sure your landing page is up to date and the message is clear.
Make it easy for your visitors to leave their email address behind. When you obtain email addresses, you can start a conversation through a newsletter or personalized email.
When you connect with your potential supporters on a consistent basis, you can turn your leads into donors.
4. Post daily with a call to action
When your campaign is up and running, make sure you post content on your social media channels on a daily basis, but only on certain channels. Twitter is best suited for this. Pinterest and Tumblr also enjoy daily posting to create awareness.
This will constantly drive traffic to your website and create awareness for your campaign.
Other values count for Facebook and LinkedIn. These channels you should dose carefully and directed at the right time for your audience.
5. Use the same hashtags
For people to find you, use relevant hashtags for all your social media posts.
First, find out what people are looking for. Then do a search for which hashtags are popular.
Use them consistently and for all your posts. This is how you reach the right audience for your campaign.
6. Talk to people
Use social media (Twitter again) to start a conversation with people involved in your field. Interact with people who are interested in your campaign or highly influential.
Don’t be shy.
Social media is made for reaching out to others.